Full Brand Launch · Case Study
Meridian Fit opened with no website, no logo, and no online presence. We built everything — brand, web, photography, and a 60-day growth strategy — and launched them into a fully booked schedule within two months.
More online leads
To fully booked classes
Complete brand from scratch
Meridian Fit was a new boutique fitness studio with a strong concept, a great space, and an experienced coaching team. What they didn't have: a name people could find online, any visual identity, or a way for interested clients to learn about or book classes.
They were opening in 8 weeks. In the fitness industry, the pre-launch window is critical — it's when you build the waitlist and the buzz that fills your first month of classes. Without a brand and digital presence, that window was slipping by.
"We had the space, the coaches, and the program — everything except a way for people to find us. We needed everything built fast, and we needed it to look like we'd been around for years."
A full brand launch is the most complex project we do — and the one with the highest upside. Rather than building things in sequence, we ran brand identity, web design, and photography in parallel to hit the pre-launch deadline without cutting corners.
Week one was all discovery: understanding the studio's philosophy, competitive set, and target client. From there, we moved fast — logo concepts by week two, website wireframes by week three, photography in week four. Everything was designed to work as a system, not a collection of separate pieces.
Brand positioning, competitive research, client persona definition, and 60-day growth plan outline.
Logo concepts, color system, typography, and brand guidelines — finalized before web design began.
8-page custom site with class schedule, instructor profiles, membership info, and online sign-up.
2-hour studio shoot: coaches in action, space photography, and member experience shots.
Pre-launch social content, Google Business Profile setup, local SEO, and 60-day content calendar.
Meridian Fit launched on schedule. The pre-launch waitlist had 140 signups before opening day — built entirely through organic search and Instagram with no paid ads. Within 60 days, every class slot was filled and a waitlist had formed for peak hours. Online lead volume was 180% higher than their initial projection.
"We went from nothing to fully booked in two months. The brand, the website, the photos — everything looked like we'd been in business for years. Joskie Productions didn't just build us a brand, they gave us a launchpad."
Whether you're starting from scratch or ready for a full rebrand — we'll build everything you need to win from day one.
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